The strategic life of Howard Hughes Case Study Example | Topics and Well Written Essays - 500 words

The strategic life of Howard Hughes - Case Study Example vidual who was ready to risk his equity on creativity and innovations and had noticeable efforts and skills of creating and experimenting new ideas (Frehner & Waldron, 2004). The life of Howard Hughes signifies systematic methods put into use to achieve his personal plans and success. He is a well-known individual who could utilize the available specific resources to achieve short-term goals aiming at a defined mission. In addition, this individual used a unique tactic for accountability in any action taken either by himself or on his behalf. Howard had unsatisfied thirst for knowledge. He utilized hands-on tactic as a management style to inspire and motivate his team (Higham, 2011). The vast tendency to differentiate personal and business life despite common hardships was also another reason behind Howard’s success. He remained devoted and focused on short-term goal achievement with a tactful mission for a long-term goal. Howards personal strategies comprise of several activities utilized to give a competitive advantage in innovation and entrepreneurship. To strengthen his financial stability and competitiveness, Howard Hughes was good in overcoming his weakness and capitalizing on his strengths. In his life as an entrepreneur and a successful businessperson, Howard never compromised on his goals. It is worth noting that as an entrepreneur and individual should understand all the stages and goals needed for success. His life full of struggles proves that never distracted him from achieving personal dreams. Staying focused to the set goals is one of the vital strategies for business performers (Frehner & Waldron, 2004). The strategy of obtaining the best employees is one of Howard’s secrets behind his success. He employed people whom he could trust and have a great treasure in them. The secret behind being hands on is a strategy used by Howard. He was greatly admired by his workers as a perfect team leader who had step-by-step involvement in his projects.

Why are you interested in pursuing this graduate program at the McColl Personal Statement

Why are you interested in pursuing this graduate program at the McColl School of Business - Personal Statement Example The degree would equip me the necessary skills to meet my professional goals. As such, the degree from this university becomes highly relevant in providing necessary skills and academic knowledge to become a successful professional in the field business management. Though I have no formal work experience but my four months’ training in a bank has made me realize the importance of acquiring professional qualifications in the business management. It will prepare me to face the challenges ahead of me in terms of new experiences and teach me to think strategically. I believe that it would help develop wider perspectives on relevant issues so that I could critically evaluate situations and resolve issues amicably. It would be especially relevant in the multicultural society where diverse ideologies could foster conflicts. Most importantly, the integrated business program would help me to work with confidence in global business with a global network of contacts and teach me how to collaborate as a team to meet the organizational objectives. The various modules of the course curricula are essential ingredients that provide students with a strong learning experience. I believe that the degree would hugely facilitate in meeting new challenges an d therefore significantly increase my job prospects. I have always been a highly self-driven person. I am also ambitious and would like to reach the highest level of professional excellence, both in terms of gaining knowledge and experience. The contemporary times necessitate versatility in the work ideology and functioning, thus making it vital that new skills and strategies are evolved to meet the emergent challenges with high efficiency and expertise. The new drifts in the professional areas have considerably impacted the socio-economic dynamics of the business. It has made work paradigms more competitive and at the same time more complex with the challenges of the diverse demands that have developed as a

Summary of American Idols Target Market

Summary of American Idols Target Market PRODUCT American idol is a popularity contest and a talent contest searching for a superstar on FOX Network realty show where in a weekly base contestants get to show their ability of singing and choose the right contestants to go through the 3 stages of the program. The first stage is when contestants from a series of nation-wide in different countries get to show their ability of singing and directly they either get accepted or rejected. The second stage after the contestants have been chosen, the shows judges provide feedback to the contestant about his performance and style. At the end of the show, audience members vote for their favorite performer. Because Americans votes determine who leaves the show each week, this audience participation which makes them feel that they are a part of the show had resulted in a product popularity in the 18 to 49 years old age. The program itself is heavily depending on the audience; actually its all about getting to communicate with the audience through word of mouth. 0.Audiences feel that their vote matters and enjoy influencing the outcome of the show. 1.Its like putting the customer at the heart of the product development, choosing what the customer want and what the customer like avoiding any risk of failing and gain popularity. 0.0This is by giving an opportunity for the records label to test whether the artists have a public appeal to succeed without the need to invest. Secondly, they actually make money because they charge people to cast their votes plus, profit from sponsorship of the TV broadcast. The idea is appealing to the audience where they make their vote of choosing their favorite contestant, vote for him through telephone and SMS text all the way till the end of the show and becoming a big fan of them. What determine American idols popularity is that it had a continues of 8 seasons and opening the 9th season now. Americas past winners were2Kelly Clarkson, Ruben Studdard, Fantasia Barrino, Carrie Underwood, Taylor Hicks, Jordin sparks, David cook, Kris Allen. Its popularity wasnt only in America but as a worldwide as in the Middle East. Its popularity had reached the Arab world where even Arabs watch it. Me as a watcher of American idol, i do watch this program in a regular base even the monthly aired one after the season finale because its entertaining and its not only about a talent show, but also a mixture of a humor show. This proves that marketers have worked hard to maintain the program world popularity of reality television and a well known house hold name. Marketers of American Idol had also promoted the show successfully by the sense of sight of the logo and hearing of the music show. This is by designing American idols logo insuring simplicity and easy to memorize where th e colors are blue and white simply saying American Idol. The white color represents perfection, the color of contemporary and the blue defines intelligence and dignity. The music during the starting of the show is really attractive and a trademark that represent American idol show. As for example of me, when im not physically watching TV and suddenly hear the music i immediately know that American idol is on TV. The question then comes, what are the decisions facing American idol marketers? Marketers have to maintain American idols popularity in new and innovate ways, maintain the success of the show and promote the show to attract as much audience to get as much votes and make the use of the marketing mix. The factors important in understanding the decision situation are the amount of ratings increasing and declining. Marketers have to plan and think in how to make the show much more entertaining and fun and maintain creativity in every season to draw in more watchers and make them loyal viewers to the show. Marketers must take into consideration in defining potential winners, feed those that look like winners and starve for those that dont. As mentioned earlier, the product is heavily depending on the audience votes to insure a continues success. In this case, the strategy of extension can be implemented. This is by increasing the bracket of watchers of a younger generation allowing them t o apply to the show and attract teenagers who are under 18 years old of age to watch the show and vote for their favorite contestant. Win the younger generation hearts by telling stories of the contestant to attract the hearts of the watchers. These stories will help the contestant to stand out of their local audience and showing what they are good at. The part where we tell stories of the contestant can be viewed and aired in another day of a week for an hour where the contestant can show their other abilities for example dancing, their humor side of their personality etc. This will help to attract the viewer more to love the contestant. PLACE As mentioned earlier, American idols target audience are 18-49 years of age. This means that the timing where the show takes place is an appropriate timing for these ages whereby American Idol is aired on Tuesdays and Wednesdays in the evening where its time to relax after having a long day at work. The timing and the week days where American idol is aired on is an important line to success where marketers make the product a part of the target audience life. These days where chosen as they are almost the end of the week and before the weekend starts where people had already got back home from their work and schools and want to relax infront of the TV watching American Idol on FOX TV. American Idol can be a family show where almost all ages can watch this show and have a relaxing time with children listening to music and having a gathering funny moment together. This had led American Idol a routine show and a must watch every Tuesday and Wednesday where the show became a part of the audiences life. Marketers must take into consideration that target audience mood, interests, culture and technology may change overtime where TV will not be the first best media. Decisions must be made to reach their target audiences. So, marketers have to keep making decision in how to make the consumer engaged to their product. This is an important factor to marketers to develop the products technology and insure creativity to satisfy their audiences wants. As mentioned earlier of increasing the bracket of watchers of a younger age, marketers must plan for a new strategy of a new product placement. This is because teenagers today are mostly spending their full time online. So marketers in order to reach their new bracket segment they must insure a new product placement. 6. As an IMC, product placement can be used to push and position a brand into the public eye making consumer want more of it. For example: American Idol is a TV show where they use the medium of Television. Today, internet had been the most popular media between ages 15- 50. So, American Idol must reach their target audience through internet by watching their program through the internet, live shows on their official website, downloading videos from Youtube, blogs, myspace pages, chat zones, fan pages, facebook pages and videos where today facebook is taking away large scale of age groups. 0.There is also a possibility where audiences will watch American idol video on th eir iPod, downloading ringtones and mobile trivia games and mobile platforms. The idea here is marketers must reach their target audience depending where their interests heading to. This is a good strategy to invest potential and new viewers at once.

Sappho And St. Teresa De Avila :: essays research papers

Day by day women are faced with obstacles simply because of gender. In the plays we have read women are faced with obstacles but overcome them. Women in the past were expected to be submissive and not object to the men’s decisions. The world today has changed its face. No longer are women quiet. Sappho and her work is a good example in our readings to represent today’s day and time. Her poems seem contemporary, very modern. The Descent of Inanna ,on the other hand, is a prime example of works we’ve read that represent the past much more.   Ã‚  Ã‚  Ã‚  Ã‚  I strongly believe that each generation is a product of the previous generation, and during the Ancient World, women were not expected to write. They were submissive and their religious superior had the final say. Sappho broke these rules and went against the odds. She wrote and produced wonderful work that everyone can relate to during any time period. Although religious leaders successfully destroyed a great amount of her work, the few parts and pieces that survived still describe things of today in such short lines and phrases. “At noontime'; is a good example of this. It describes the sun and its’ heat and the cricket which till today “sets up a high-pitched singing in his wings.'; “If you will come'; is another example. “At noontime'; is simple to say it relates to today’s world, the sun will always be hot the cricket will always live, but the customs and traditions of people do and Sappho still describes customs from her t ime that live today. “If you will come'; tells of things that generally a person would do for visitors. It says, “ If you will come I shall put out new pillows for you to rest on.'; In just these few lines so much is said. This can be taken as literally taking our new pillows for a visitor to sleep on and rest after a long drive to your home. It may also mean that the host is making the visitor feel at home by welcoming him with open arms. Nevertheless, this poem describes customs that a person would do now. For these reasons Sappho’s works are the most modern in our readings.   Ã‚  Ã‚  Ã‚  Ã‚   The Descent of Inanna is quite the opposite of Sappho. It describes Inanna going into the “underworld'; a place that we do not relate to as easily as a worldly location.

Lope de Vega

Lope de Vega (full name Felix Arturo Lope de Vega y Carpio) was well known throughout the world as The Phoenix of Spain. He lived his life to become one of the most important playwrights and poets of the Spanish Golden Century Baroque. Born in Madrid on November 25th 1562, he started showing his enormous talent for writing at an early age. During his lifetime he wrote over 1800 comedia pieces and hundreds shorter dramatic pieces of which around 500 were published. Lope de Vega transformed the Spanish theatre and took it to its greater limits.He died on August 27th 1635 and to this day his work remains popular all over the world. At the age of five, Lope was already showing signs of a genius in the making. He was reading and speaking fluent Spanish and Latin and by the age of 12 he had written his first play. Today, over 80 of his plays are considered masterpieces. When Lope was fourteen, he was enrolled in a Jesuit school in Madrid and studied at the University of Alcala. After his g raduation he wanted to follow the footsteps of his patron, Bishop of Avila and become a priest, but his love for women was too great and he realized that the life of celibacy was not his style.In 1583 he joined the military and was a part of the Spanish Navy. After his return to Madrid, Lope officially began his life as a playwright. Here he fell in love with a daughter of a theatre owner, Elena Osorio. She soon left him for another man and Lope started a vitriolic attack on her and her family. Because of this, he got thrown into jail, and soon after was banished from the court for eight years and two years from Castile. In the company of a 16-year-old Isabel de Urbina he went into exile. De Vega was forced to marry her after this.After being married for only a few weeks, Lope went back to serving his country with the Navy. In 1588 the Invincible Armada sailed against England and Lope’s ship was one of the few that returned unharmed. Upon his return he settled in Valencia wor king as a dramatist. In 1950 he served as the secretary of the Duke of Alba, and because of this he relocated to Toledo. Five years later Isabel died, and since his eight years of banishment have passed, he left Toledo and moved back to Madrid. Here he found more love affairs and more scandals.He also had four children with Micaela de Lujan. Micaela was his inspiration for a rich series of sonnets. In 1594 he wrote a well-known play called El maestro de danzar, otherwise known as The Dancing Master. Yet in 1598 he married yet again, a daughter of a very wealthy butcher. Still his affairs with other women and Micaela continued. In this year he wrote La Arcadia, a pastoral romance which to this day is one of the poet’s most wearisome productions. Also, he wrote La Dragontea, a history in verse of Sir Francis Drake’s last expedition and death.A year later he wrote a narrative life of Saint Isidore , the patron saint of Madrid, composed in octosyllabolic quintillas, called El Isidro. In 1580s and 1590s his moorish and pastoral themed poems were extremely popular, partly because they were a reflection of Lope’s own affairs and the characters has a lot in common with Lope and his life at the time, his numerous love affairs. In 1602 alone he published two hundred sonnets and in 1604 he republished them with new material in his Rimas. In the 17th century Lope de Vega’s literary output reached his peak. He wrote La La Hermosura de Angelica, a set of three books, in 1602.He was truly one of the greatest poets of his time. After that decade however, lopes life took a turn for the worse. Lope lost his son, his wife and at this point Micaela disappears as well. He gathered all of his children and moved them under the same roof. His writing in the early 1600’s was full of heavier religious influences and finally, in 1614 he joined the priesthood. In 1614 his religious sonnets were published in a book called Rimas sacras, which once again b ecame a bestseller. In 1627 he wrote the first Spanish opera titled La selva sin amor or The Lovelorn Forest.Even though he was now a priest, he still continued to have affairs with many women. During this time one of his most notable and long relationships was with Martha de Nevared, who he stayed with until her death in 1632. In 1934 he published a third book Rimas humanas y divinas del licenciado Tome de Burguillos which was considered his masterpiece and the most modern poem book of the 17th century. In 1635, tragedy struck again when lope lost another son and his youngest daughter was abducted off the coast of Venezuela. Lope de Vega was infected with scarlet fever and died later that year, in Madrid, on August 27th.In his life’s work, Lope de Vega broke the neoclassical three unities (place, time and action). He showed that he knew the established rules of poetry, but excused himself from them stating that a â€Å"vulgar† Spaniard cares nothing about them. He wro te so his readers could easily relate and understand him, he stood as a defender of the common language of ordinary life. Unfortunately, the books he read, his literary connections, and his fear of Italian criticism all exercised an influence upon his naturally robust spirit and, like so many others he caught the prevalent contagion of mannerism and of pompous phraseology.Lope’s own records indicate that by 1604 he had composed, in round numbers, as many as 230 three-act plays, comedias. This figure rose to 1500 by 1632. Montalban, in Fama Postuma (1636) make a total of 1800 comedias and more than 400 shorter sacramental plays. Many of these pieces were printed during Lope’s lifetime. It is hard to categorize Lope’s work since it was of great variety. Nevertheless, his most celebrated plays belong to the lass called capa y espada or â€Å"cloak and dagger†, where the plots are love intrigues complicated with affairs of honor, most commonly involving the p etty nobility of medieval Spain.Some of the best known works of this class are El perro del hortelano (The Dog in the Manger), La viuda de Valencia (The Widow from Valencia), and El maestro de danzar. In some of these Lope strives to set forth some moral maxim and to illustrate its abuse by a living example. Lope found a poorly organized drama. Plays were composed sometimes in three, or even four acts. Though they were written in verse, the structure of the versification was left far too much to the caprice of the individual writer. Because the Spanish public liked it, he adopted the style of drama then in vogue.Its narrow framework, however, he enlarged to an extraordinary degree, introducing everything that could possibly furnish material for dramatic situations: the Bible, ancient mythology, the lives of the saints, ancient history, Spanish history, the legends of the Middle Ages, the writings of the Italian novelists, current events, and everyday Spanish life in the 17th century . Prior to him, playwrights barely sketched the conditions of persons and their characters; with fuller observation and more careful description, Lope de Vega created real types and gave to each social order the language and accoutrements appropriate to it.

FHR detection common method for antenatal determination of fetal well being

IntroductionCardiotocography Fetal bosom rate ( FHR ) sensing is one of the most common important methods for prenatal finding of foetal well being helping in the designation of possible jeopardies to the foetus such as foetal hypoxia and hurt ( Philip 2002 ) . More than 60 per centum of foetal deceases occur before the oncoming of bringing ( RCOG 2001 ) , hence it would be natural to widen the rules of intrapartum foetal bosom rate ( FHR ) monitoring to the prenatal period. An of import figure of prenatal deceases happens in adult females who have hazard factors for uteroplacental inadequacy ( UPI ) ( Garite TJ et al1978 ) . An ideal trial for measuring the antepartum foetus would allow intercession before foetal decease or asphyxia harm. Before the handiness of such trials, the lone method to avoid this job was to excessively early deliver such foetuss based on empirical hazard informations, as in the method proposed by Priscilla White for pull offing diabetics ( Pecile A et Al 1969 ) . Acute intrapartum exigencies and hapless foetal oxygenation normally contribute to stillbirth and neonatal deceases, every bit good as to long-run neurologic disablements, including mental damage and intellectual paralysis ( Lawn JE 2009 ; Lawn J 2005 ; Lawn JE 2009 ; Stanton C 2006 ; Hill K 2007 ) . Much of modern obstetric attention in high and many middle-income states have been directed at cut downing both antepartum and intrapartum foetal O want. These attempts have included the designation of adult females at hazard, such as those adult females with pre-eclampsia, reaping hook cell disease and diabetes, and those with compromised foetuss at hazard in the absence of maternal complications, such as those with growing limitation or oligohydramnios. Designation of these conditions in the prenatal period is normally followed by assorted types of antenatal showing to observe those foetuss at even higher hazard for hapless oxygenation. The usage of ultrasound for supervising amnionic fluid degrees and foetal advancement electronic foetal bosom rate monitoring, foetal motion numeration, and Doppler blood flow measurings have all contributed to better designation of at hazard gestations ( Koblinsky M 2006 ; Lawn JE 2005 ; Ronsmans C 2including foetal bosom rate monitoring to place those foetuss in danger. rapid instrumental birth or cesarian bringing consequences in significant mortality decreases during labour and in the early neonatal period ( Hart JT 1971 ) . Therefore, by and big, high income states have successfully reduced intrapartum foetal organ harm and the associated inauspicious gestation results, including intrapartum spontaneous abortion and intrapartum related neonatal mortality ( Hill K 2007 ) . In the 3rd universe states, particularly those have been missing in a well-functioning health care system, intrapartum foetal organ harm due to hapless oxygenation remains a really considerable job ( Hill K 2007 ; Velaphi S 2007 ; Lee AC 2009 ; WHO 2005 ; Darmstadt GL 2009 ) . In these countries, because of chronic nutritionary want, increased exposure to environmental pollutants, and the presence of many ill or untreated medical environments, the hazard of foetal harm during labor is mostly increased compared with that seen in high-income states. As inveterate malnourished adult females tend to hold little pelvic girdles, they are at increased hazard of enduring long and obstructed labor, which besides well increases the hazard of the foetus or newborn enduring an intrapartum hurt. Lack of entree to allow obstetric attention, particularly during labors, compounds the hazard of unfavorable foetal results such as decease or disablement. Antepartum foetal monitoring based on the conventional cardiotocography ( CTG ) is a non-invasive and simple instrument to prove foetal status. Its debut in the clinical modus operandi reduced the incidence of foetal jobs taking to a restriction of the precocious kid mortality. Even so, really hapless indicants on foetal pathology position can be understood from the automatic CTG analysis methods, which are, in fact, have been used. The sense is that foetal bosom rate ( FHR ) signals and uterine contractions convoy much more information on fetal province than is normally extracted by conventional analysis methods. In peculiar, FHR signal contains indicants about the nervous development of the foetus. FHR form acknowledgment, including the relationship between the uterine contractions and foetal bosom rate slowings, are simple to the usage of uninterrupted CTGA A monitoring. Algorithms have been developed to measure and records. What is normal, what requires more careful attending and what is considered unnatural necessitating immediate bringing of the babe ( RCOG 2001a ) . However, CTG hints are frequently interpreted in a varied manner by differentA degrees of experience ofA the health professionals ( inter-observer fluctuation ) and even by the same health professional construing the same record at different times ( intra-observer fluctuation ) ( Devane 2005a ) . Such fluctuation in reading of CTG tracings may ensue inA A false comfort or deficiency of appropriate intercession. Although we were unable to turn up surveies who sought to look into inter and intra perceiver fluctuation in intermittent auscultation, it would look realistic to propose that this techniqueA is non immu ne to alike jobs caused by inter- and intra-observer fluctuation ( AlfirevicA A 2007 ) . A CTG, composed of FHR and uterine contractions ( UC ) recordings, is an indispensable tool for foetal observation and has been used in a scope of diagnostic trials, such as the non-stress trial ( NST ) which is based on the analysis of the FHR signal ( Fontenla-Romero et al. 2001 ) . Its debut in mundane clinical pattern limited the happening of a foetal job therefore taking to extinguish and cut downing of the precocious kid mortality ( Signorini et al. 2003 ) . Each twelvemonth at least 500.000 adult females around the universe base on balls off due to pregnancy-related causes. Merely in the Third World states, 99 % of these deceases occur, Where troubles get downing from gestation and illegal abortions are the first slayers of adult females in 20s and 30s ages.A A The World Health Organization ( WHO ) functionaries warning that maternal deceases those following straight or indirectly from gestation within 40 two yearss from the labor day of the month, caused abortion, or failureA A may really be twice the estimated facts. What is to boot for all adult females who pass off, many more suffer serious, over and over long-run wellness jobs, that bearing life leads decease to so many adult females is a painful incongruousness. It isA farther moreA straitening given that household planning and preventative medical specialty may cut down these loses ( UNICEF 2009 ) . Because more than two tierces of foetal deceases take topographic point before the start of labor ( HEW/NIH 1979 ; Fontenla-Romero et Al. 2001 ) . It would be natural to widen the rules of intrapartum foetal bosom rate ( FHR ) monitoring to the prenatal period in an attempt to avoid these foetal deceases. A significant figure of prenatal deceases occurs in adult females who have hazard factors for uteroplacental inadequacy ( UPI ) ( Garite TJ et Al 1978 ) . Figure 1.1 shows Causes of deceases among kids under age five ( WHO 2010, UNICEF 2010, ) . An ideal trial for measuring the antepartum foetus would allow intercession before foetal decease or asphyctic harm. As in the method proposed by Priscilla White for pull offing diabetics ( White P 1965 ) . The job with such an attack is double: The bulk of such prematurely delivered foetuss were non in jeopardy, and the morbidity and mortality from premature intercession frequently go over those of the original hazard factor. It would be pr eferred to handle the disease procedure and let the foetus to travel to term ; nevertheless, we have made few progresss in handling UPI. Figure 1.1 Major causes of decease in neonates and kids ( WHO2010 ) Continuous monitoring of the foetal bosom rate during labor became a common pattern during the 1970s and has remained an recognized technique for measuring foetal good being in labour unit moderately late. Attitudes towards foetal monitoring have changed as more research findings are published and reviewed foregrounding both the good and damaging effects of uninterrupted electronic foetal bosom rate monitoring ( EFM ) ( RCOG 2001a ; Quintiles et Al 1995 ; Neilson & A ; Grant 1993 ) . The foetal bosom rate ( FHR ) is being used to bespeak the wellbeing of the foetus for over 160 old ages. Merely during the last 25 old ages of the last century the development in scientific discipline and engineering have made the uninterrupted monitoring possible ( Rooth et al. 1987 ) . The bosom rate ( HR ) provides information ‘s about the synergic activity of the independent nervous system ( ANS ) which controls the bosom round kineticss ( Kamath & A ; Fallen 1993 ) . FHR reflects the interactions between the sympathetic ( SNS ) and parasympathetic nervous system ( PSNS ) . In the normal foetus, the stimulation of SNS consequences in an addition of HR while the stimulation of PSNS consequences in a lessening of HR ( Parer 1997 ; Georgoulas et Al. 2006a ) . In add-on, several conditions such as foetal hypoxia, academe and drug initiation produce rather apparent FHR fluctuations both in the clip and frequence sphere which provide reliable indicants on the foetal position ( S mith et al. 1988 ; Lindecrantz et Al. 1993 ) .PROBLEM STATEMENT AND MOTIVATIONChild birth is considered a natural procedure sometimes it can be more complicated than usual. Harmonizing to WHO study ( WHO 2005 ; WHO 2007 ) , maternal mortality and still births are among the most lurid gestation results. Over 600,000 maternal deceases and 4 million spontaneous abortions occur every twelvemonth worldwide ( McCLure et al. 2007 ) . There is a big difference in both maternal mortality and spontaneous abortion between the developed and developing states. Largest Numberss of babes die in South-East-Asian part: 1.4 million still births each twelvemonth ( WHO 2005 ) . This was the chief motive behind this work. Better wellness attention installations like regular foetal monitoring, particularly for high hazard gestations can convey down the maternal and child morbidity and mortality rate. Figure 1.2 shows the decease rate all over the universe. Figure 1.2 Mortality rate all over the universe Although CTG represents the most widely used non-invasive tool in clinical pattern for foetal monitoring since 1970, it fails to place all the exigencies of foetal pathologies ( Signorini et al. 2003 ) . Since 1970 many research workers have employed different methods to assist the physicians to construe the CTG hint form from the field of signal processing and computing machine scheduling. They have supported physicians and readings in order to make a satisfactory degree of dependability to move as a determination support system in OBs. Up to now, none of them has been adopted worldwide for mundane pattern ( van Geijnt 1996 ) . There is presently no consensus on the best methodological analysis for baseline appraisal in computing machine analysis of the cardiotocograph. The algorithm proposed in this paper will assist and back up the physicians and readings to do a good reading for all gestation instances before bringing and its application can be used in all infirmaries as first co mputerized sensing package for CTG form parametric quantity analyser. There are still several jobs related to its effectivity and consistence ( MacDonald et al. 1985 ) particularly, during ocular reading ( Georgoulas et al. 2006a ) . Clinical CTG reading is soon based on ocular analysis ( Guijarro-Berdinas et al. 2002a ) , and this classical method is subjective as emotional, single experience and different degrees of expertness ( Jezewski et al. 2007 ) will hold a catalytic consequence on the concluding determination a hold in the sensing of an anomalousness and in subsequent clinical intercession could magnify the complications during intrapartum, postpartum and even in the early months of life. Despite the possibility that the presence of many international guidelines from the international federation of Obstetricss and gynaecology ( FIGO ) ( Rooth et al. 1987 ) , National institute of kid Health ( NICE ) ( National Institute of Child Health, Human Development Research Planning Workshop 1997 ) and the royal college of accoucheurs and genecology ( RCOG ) for electronic foetal monitoring there exists a high grade of inter-observer and intra-observer variableness ( Ayres-de-campo et al. 1999 ; Bernardes et Al. 19 97 ; Georgoulas et Al. 2007 ) . While incompatibilities in CTG reading and addition in false positive diagnosing created incredulity, the progresss in signal processing and pattern acknowledgment methods smoothed the manner for machine-controlled techniques to supply early warnings about the foetal conditions. Any mechanization procedure in CTG analysis will hold to cover with the job of characteristic extraction and categorizations to come out with a diagnosing. This job is the effect of an improper and imprecise set of definition on the parametric quantities involved and mechanisms employed in the literature for the intent ( Guijarro-Berdinas et al. 2002a ) . FHR is normally found normal even for pregnant adult females with high hazard of premature birth and abortion. FHR monitoring is one of the methods to prove foetal wellbeing, place for possible abnormalcies, and acknowledge the diseased status. FHR abnormalcies may, nevertheless, occur at any clip. The ability to execute long-run monitoring of the FHR would therefore supply more information on the foetal status ( Brown & A ; Patrick 1981 ; Mohd Ali et Al. 1995 ) .OBJECTIVES OF THESISThe chief aim of this research is to develop effectual algorithms for FHR characteristic extraction and systematic categorization utilizing both programming package ‘s and fuzzed logic. The major undertakings involved are listed below: Design and development of conventional FHR characteristic extractions methods based on RCOG guidelines. Design and development of conventional CTG categorization methods based on RCOG guidelines. Design and development of a signal sweetening method for both FHR and UC recordings of CTG signals. Followed by, determining the effectivity of the proposed signal sweetening method by comparing the consequences with those of bing methods and experts ( accoucheurs ) appraisal. Validating the conventional procedure by comparing the consequences with those of experts ocular reading utilizing an appropriate statistical method for comparing.Scope OF STUDYThis thesis presents a fresh method for CTG signal sweetening and characteristic extractions and categorization ; the method based on the cardinal forms defined by the RCOG guidelines ; conventional method which is wholly independent of the basic FHR characteristic such as baseline, variableness, accelerations, slowings and uterine contractions. An extended survey on the bing methods for CTG signal sweetening and analysis was done to happen out the aid of experient accoucheurs ocular analysis consequence, as it is considered as one of the gold criterions in this field.ORGANIZATION OF THE THESISIn order to depict basicss of the research activities involved in the survey, this thesis has been organized carefully. The organisation of the thesis is described as follows: A A A A A A A A A A A A A A Chapter I demonstrates the background information on the capable affair and motive behind this research. It besides lists out the job statement, aims of the thesis, range of survey and organisation of the thesis. A A A A A A A A A A A A A A A Chapter II presents an overview of the foetal bosom and its circulation and different techniques of foetal monitoring. Since uterine contractions influence the fluctuation in foetal bosom rate, physiology of uterine contraction and assorted ways of supervising uterine contraction are besides discussed. A elaborate survey on the cardiotocography, the devices used in electronic foetal monitoring, different signal sweetening techniques and assorted characteristics that can be extracted in a clip and frequence sphere and besides the morphological characteristics are presented. There are several guidelines depicting FHR forms and the manner of categorising them. These guidelines are besides presented in this chapter along with foetal hurt and the usage of CTG in naming it. This chapter describes the different methodological analysis employed by research workers in an effort to work out the CTG jobs. Advantages and restrictions of the CTG technique are discuss ed towards the terminal of the chapter. A A A A A A A A A A A A A A A Chapter III describes the CTG informations acquisitions procedure in item inclusive of the devices and the package employed. Data ‘s direction and protocols used for informations acquisition are elaborated in this chapter. Detailed account is provided on the conventional FHR characteristic extraction and categorization method employed to accomplish the aims of this work.A A A A A A A A A A A A A A A A Chapter IV presents a consequence and overall treatment of the research findings. First, description on consequences of the conventional method for pull outing FHR characteristics categorization system are given. Then a elaborate account on the consequences obtained from the pre-processing phase is presented. Methods employed for formalizing the proposed work are discussed, and the results are presented at all phases. A A A A A A A A A A A A A A A Chapter V provides a decision on the research describes the sum-up of parts and recommends interesting and necessary hereafter work in this field.

helping alex essays

helping alex essays Hi Alex, I used to be over weight, dramatically over weight in fact, and I can easily say I understand where you are coming from. I am 16 and I decided to first do something at the age of 13, but I assure you that the younger you start the easier for you to succeed it will be. At the age of 12 I was in a size 20 (UK size) I am now in a size 10/8 (again UK size). What I did was I just cut out all the high in fat foods from my diet; I went onto things like weight watchers foods that were low in fat, and ate a sensible diet. But dieting alone wont work, you also have to exercise, but this can be done without you even realising it. Ask your friends if they want to go out to an under 18's club and dance the night away, exercising should be fun, if you want to continue, dancing for an hour will burn off more calories than you will notice, and you'll be having fun whilst doing it. And did you know that in water you will burn twice as many calories as you do on land, so why not take up wate r aerobics? You dont have to go to a gym, or anything that will make you feel uncomfortable. If you dont feel comfortable dancing in front of other people them put on your favourite music and dance the night away in the privacy of your own home, have fun, and if you follow the basic rules you wont regret a thing. But make sure you have at least 1300 calories in one day, as you are still young and still developing. Best of luck for the future all my love Shelly x ...

The Road Not Taken

The Road Not Taken Free Online Research Papers â€Å"The Road Not Taken† has many different interpretations. Everyone is a traveler choosing the roads to follow on their continuous journey in life. When reading this poem it all depends on your life experiences in the past, present, and your outlook on the future how you interpret it. In the first stanza, the emphasis is on the road that was not traveled. Frost wants to travel both but he cannot â€Å"and be one traveler.† The poem shows that he believes that it is the road that one chooses in life that makes him the man he is. The is a strong sense of regret before the choice is made because he knows that in one lifetime he cannot travel down every road. Before making the final decision on which path to take, the traveler â€Å"looked down one as far as I could.† The road that is chosen leads to the unknown, as the same with any choice in life. It is the way that he chooses here that sets him off on his journey and decides where he is going. He takes the other road that is â€Å"grassy and wanted wear.† The road he chooses has a â€Å"better claim† because it is the road that is less traveled on. By taking this road it shows that he is the type of person that wants to try something new and different. The leaves that cover the ground have not been stepped on and â€Å"no step had trodden black,† indicates that no one has walked down the road since the leaves had fallen, therefore describing a road not traveled. â€Å"I kept the first for another day† still shows the desire to travel down both paths. At the end of the poem, â€Å" I shall be telling this with a sigh, somewhere ages and ages hence,† shows he knows someday he will look back and have some regret that he did not go back and take the other road. â€Å"I took the road less traveled by, And that has made all the difference† means that he does not regret choosing the less traveled road because if he had not he would not have had the life experiences that he did. Research Papers on â€Å"The Road Not Taken†Mind TravelAppeasement Policy Towards the Outbreak of World War 2Hip-Hop is ArtEffects of Television Violence on ChildrenWhere Wild and West MeetResearch Process Part OneThe Spring and AutumnCapital PunishmentThe Hockey GameAnalysis Of A Cosmetics Advertisement

All Types of Retirement Home Services India

All Types of Retirement Home Services India The largely ignored ideas of retirement homes in India has been slowly witnessing the increased among consumer across India. The senior citizens are becoming independent and financially stronger than the past. The old-aged persons are now in the search of luxurious facilities for various retirement home projects. Below are the all types of retirement homes in India: Independent Living Home: This type of homes is the oldest concept which was famous in the Indian society. Most of the persons save money in their working day for purchase of a plot and build a small to live in after retirement. With the ample of increase in real estate in India, the rising construction costs increases. But, supervising the daily construction activity was a tough task. Senior Citizen Communities: Senior citizen communities of the destinations have been now replacing the old traditional ways of living homes. Recently, most builders are dedicating senior citizen communities with a host of amenities consisting easy access to the transport, hospital, banks, and other daily necessities. Senior citizen communities are also giving adequate security and hospital services for 24-hours. They are the emotional support for the old citizens after retirement. Assisted Living Homes: With the increase of age, senior citizens need constant medical attention as well as aid. These houses are the ideas which allows elderly to live with an assistant including family member. It can be a nurse or helper. The assisted living houses are a newer concept in India but are likely to pick up in the near future. The benefit of having a medical help also decreases the traveling time to hospitals. They are very useful for people for the people who have some disabilities or health problems. Old Age Homes: Old age homes or skilled nursing care communities are usually built at a near proximity to hospitals. The old age homes have an in-house medical team checking and monitoring the health issues of the old-aged people. They are prone to infections so these old age homes. The old body is very sensitive to diseases and these old age homes act like a nursing care center. Nowadays, the convalescent home services are in joint collaboration between hospital management teams and builders. All these retirement homes in India are offering shelter to the old-aged people after retirement. India has diverse demographic conditions with different financial conditions so now retirement homes are the boom for the old-aged people.

Ethics of Culling Doubled-crested Cormorants Essay - 1

Ethics of Culling Doubled-crested Cormorants - Essay Example While the culling of DCCO can be justified as a necessity for the protection of rare plant life, it runs against the grain of the ethic of equal consideration. All living beings experience pain and humans do not have any moral right to cause pain to any other form of life. The action of culling DCCO is tantamount to â€Å"speciesist† action on the part of us humans. Through this action only what human’s believe are of importance is taken into consideration. The interest of DCCO within the species other than the human species is not considered important, and so ignored. The preserving of rare plant life places a utilitarian halo on the culling of DCCO, but in actuality it negates the ethic of equal consideration, and places a question mark on the moral rightness of the action. Ethical considerations act as a guide for action and behavioral attitudes that one should adopt for harmonious cohabitation in an environment. Thus, from the viewpoint of existence injustice some animals do not demonstrate a capacity for ethical functioning and reciprocation for harmonious cohabitation in an environment. This makes it difficult to apply the ethic of equality to all living beings (Singer, 49). However, while applying ethics to all living beings and justifying the use of ethics, it is only applicable to those living beings that are capable of reciprocating ethics in the form of human beings, and excluding those incapable of it, meaning all other forms of life. Furthermore, in the application of ethics personal interests and interests of a particular group or species are to be disregarded. There is the deficit among humans that value is given only to living beings capable of the display of ethical reciprocity. There are no moral grounds for basing value on the ethics of reciprocity (Springer, 20). . While DCCO are not justified in the danger they pose to the plant life on the island, they

Identify barriers to cultural competence and note ways that the nurse Research Paper

Identify barriers to cultural competence and note ways that the nurse can improve the nurse-patient and nurse-family relationshi - Research Paper Example The process of learning the traits of the local culture starts right from birth. As they grow up, nurses assimilate into their indigenous culture that can have a profound effect on the way they interact with the patients as well as the way they operate in the health care system. Cultural competence essentially means the ability to deal with the differences of beliefs, opinions, values, and practices grounded in cultural differences in an articular manner so that the quality of work is enhanced and conflicts are deterred. Barriers to cultural competence of nurses include but are not limited to discrimination, prejudice, stereotyping, racism, lack of awareness, and lack of language proficiency. Certain barriers are overtly noticeable such as lack of language competency because the nurse cannot communicate with the other person while other barriers are hidden such as lack of awareness of the belief systems of different cultures. In certain situations, nurses display a lack of sensitivit y even without any intention to offend the other person. This lack of sensitivity is grounded in nurses’ lack of awareness of the different sets of beliefs and norms that comprise different cultures. ... Although it is very difficult to fully master the values of different cultures, it should be understood that good manners are appreciated and interpreted as symbols of respect in almost every culture. Simple steps like asking the patients how their day has been and asking them by what name or title do they want to be addressed inculcates respect in the hearts of the patients and coworkers for the nurses. In order to develop cultural competence, it is imperative that nurses acknowledge the existence of a variety of belief systems in the society. There are times when others’ health care practices appear meaningless or strange. Nurses might find others’ beliefs about the health care services in their country difficulty to understand. While it is not required of a nurse to fully understand the whole variety of belief systems of their patients, yet nurses need to have respect for them. Nurses should avoid making assumptions about the beliefs of people from different cultures if they are not familiar with the values of those cultures. â€Å"Cultural competence is obtaining cultural information and then applying that knowledge† (Culturaldiversity.org, 2012). In light of this definition of cultural competence, it is more advisable for the nurses to ask those individuals very thoughtfully and professionally how things are done in their culture, if necessary. The nurses need to try to find out the level of awareness in the patients about their health problems, methods of treatment, and the expected outcomes. Nurses should display respect for the support groups of the patients as well that may include anybody ranging from family members to religious leaders. Cultural competence is one of the most

Complete a literature review on an area of your choice Essay

Complete a literature review on an area of your choice - Essay Example The review includes three parts. There is the literature reviewed on the effects of education in eradicating poverty. The second part will review literature on improving the outcomes of adults and the outcome on the lives of children. The last part will review literature on the benefits and effects of education. It will investigate the impact of education on an individual’s work. The last part of the review will include the conclusions drawn from the review. In most countries, it is a fact that education will increase the chances of someone securing employment. The level of education largely determines the wages that one will be able to get. Government policies determine largely what the families will be able to attain. The government is allowed to intervene on the various measures that the income can have. For instance, the government can reduce the amount of taxes that families below a certain pay grade can attain. The cost of reducing poverty among children through education is very high. It is more sustainable to think of education as a long-term goal where people are educated from a young age so that it becomes part of the culture. There is a lot of evidence that more years of schooling results in higher wages. The most recent focus on this issue is that there is the same degree in the level of education and the returns. Academic qualifications enable an individual to earn much more than any type of vocational training (Dearden et al. 2002) and (Sianesi 2003). The main point is to differentiate between the causative influences of qualification from any other type of qualification that may not be considered. According to Blundell et al. (2005), it is important to distinguish individuals who earn a higher salary because of their academic qualifications and individuals who choose to continue their education because of their well-paying jobs. This will be dealt with by trying to

Project management-Scenario Assignment Essay Example | Topics and Well Written Essays - 2000 words

Project management-Scenario Assignment - Essay Example Measure of the extent to which a company’s benefits are achieved is known as value and this should be at optimum cost. As a manager of the battery manufacturing company, Bart Erry Ltd, I would employ risk management and assessment for evaluation of risks in order to take remedial actions in line with achieving these benefits and minimising loss of value to hazards and uncertainties. Risk profile is a defined set of risks that an organization is exposed to and describes when a risk should be considered acceptable as well as how the risk is affecting decisions of the organization and corporate strategy (Woodhead, 2001)1. Risk profiling involves outlining the risks according to priority and can be developed during risk analysis and used for the management of these risks. It enables the company to measure the likelihood of the threats occurring and the extent of disruption that can be caused by each type of risk. Profiling hence involves identification and quantification of risks where identification is simply finding or recognizing a particular risk that could affect the organization in achieving its goals. While in quantification the identified risks are evaluated and a data developed to help in outlining a disaster recovery plan. The battery manufacturing company, Bart Erry Ltd are currently facing a number of risks such as legal suit may be filed against them by the local community because of the chemical effluent which found its way into the river and killed fish. They also face relocation from their current location by the government. They as well face health hazard risk not only to the local community but to the company too because they may also depend on water from the contaminated river for several uses. The company may also face destruction of property by the angry local fishing community whom have been affected because the effluent from the company caused the death of fish that they

Abortion Should Be Made Legal or Illegal Research Paper

Abortion Should Be Made Legal or Illegal - Research Paper Example Abortion clinics are the only medical personnel who have a â€Å"constitutional right† to suppress information even when directly asked by the patient (Szafran and Arthur 284). This right is apparently allowed so that â€Å"conscientious physicians† might ‘protect’ women from being frightened by the risk they face or upset by what the abortion process will do to their unborn children. It is solely up to the pleasure of the abortionist or his representative to decide how much information he chooses to give. Most women need support and not an abortion. According to Frederica Mathewes, no woman wants an abortion as she wants an ice-cream cone or a Porsche. She wants an abortion as an animal, caught in a trap, wants to gnaw off its own leg. Pregnant women do want and need support (Wade). While pro-choicers often say that an abortion is a woman’s choice, for numerous women it doesn’t feel like one. Indeed, abortion often seems like the only choice. Most women think that pregnancy will mean loss of vital resources. This is because they lack support. Most women take abortion because they think of it as the only way out. Abortion is not an act of love. Many women say that they want to be good parents and that it is not the right time and that’s why the abort. Women say that they are not prepared for a child but still want the best for the child.

The star of David Essay Example | Topics and Well Written Essays - 1500 words

The star of David - Essay Example The first historical evidence of Star of David is referred to the third century A.D. and it was found on the tombstone in Italian city of Taranto. In literature it's not mentioned until the twelfth century A.D. and it was first found only in the Eshkol ha-Kofer of the Karaite Judah Hadassah (12th century literary Hebrew piece): Hebrew historians note that the Star of David appeared on Jewish amulets approximately in the twelfth century. It was signed on amulets on the hand with other symbols such as pentagrams, stars, the name of god in Hebrew, etc. Nevertheless it's very interesting and probably strange that pentagram, not the hexagram (the Star of David) was mostly spread in magic symbols and attributes of Jewish cult. Scientists and archeologists are not even sure if the Star of David had any similar origins in any culture of ancient Mediterranean: Hellenic or Coptic. Some of historians assume that it might be primary used by Jewish sect of Kabbalah which adopted hexagram from Templars. Jewish sect of kabala uses David star as amulets placing it in glass spheres or using it simply as an amulet and sigh. The spread of usage of Star of david begins in the 14th century in Jewsih communities of Europe. It's a well-known fact that the Star of david was used as decoration on Tanakh of Rabi Rabbi Yoseph bar Yehud ben Marvas from Toledo, Spain. The function of Star of David in synagogues was to carry protective magic powers against evil. It also becomes the element of architectural ensemble in synagogues. Hexagrams are found in ornaments of cathedrals in Brandenburg and Stendhal, but it's interesting that in the ancient Jewish temple of Tell Hum it's not present and pentagram is present on its walls instead. It's a historical fact that the Czech king of bohemia Charles IV issued the red flag with Shield of David to Juwish community of Prague in 1354. But Jews of Hungary had a red flag with pentacles. So it would be inaccurate to talk about hexagram as the symbol of Judaism and Jews back then. Moreover the majority of people in Middle Ages associated Jews with menorah rather than with another symbol of their identity. The choice of hexagram according to modern rabbis was not sudden, as Bible scriptures have enough evidence that salvation will be associated with star. No wonder that geometric figure close to star was chosen for the role now played by the Star of David. As it was mentioned above Torah tells that, the Messiah, will have association with star, symbolizing coming new era. And according to Old Testament Balaam had foretold the coming salvation of the people of Israel n following scriptures: "I see him, but not now; I behold him, but not near; A star (Heb. Cochav) shall come forth from Jacob, and a scepter shall rise from Israel, and shall crush through the forehead of Moab, and tear down all the sons of Sheth. Numbers 24:17" (from Kasdan, Barney THE STAR OF DAVID http://www.kehilatariel.org/tract002.html) As for the meaning of the Star of David it's different for Judaists and for those who observe the cult of Kabala. Rabi describe its meaning as the symbol of unity with god: "In

Abortion Should Be Made Legal or Illegal Research Paper

Abortion Should Be Made Legal or Illegal - Research Paper Example Abortion clinics are the only medical personnel who have a â€Å"constitutional right† to suppress information even when directly asked by the patient (Szafran and Arthur 284). This right is apparently allowed so that â€Å"conscientious physicians† might ‘protect’ women from being frightened by the risk they face or upset by what the abortion process will do to their unborn children. It is solely up to the pleasure of the abortionist or his representative to decide how much information he chooses to give. Most women need support and not an abortion. According to Frederica Mathewes, no woman wants an abortion as she wants an ice-cream cone or a Porsche. She wants an abortion as an animal, caught in a trap, wants to gnaw off its own leg. Pregnant women do want and need support (Wade). While pro-choicers often say that an abortion is a woman’s choice, for numerous women it doesn’t feel like one. Indeed, abortion often seems like the only choice. Most women think that pregnancy will mean loss of vital resources. This is because they lack support. Most women take abortion because they think of it as the only way out. Abortion is not an act of love. Many women say that they want to be good parents and that it is not the right time and that’s why the abort. Women say that they are not prepared for a child but still want the best for the child.

The Washoe Indian Tribe of Nevada Essay Example for Free

The Washoe Indian Tribe of Nevada Essay The Washoe Indians resided around Lake Tahoe in Nevada and nearby the Great Basin. The Native American People lived near the western Great Basin, where the Washoe lands were the first areas to be settled. For reasons of survival, the Washoe Indian tribe migrated to more economically feasible areas, due to the loss of their hunting grounds, in the valley and their prior ways of life were taken over by farms that needed hired hands, and the large demand for charcoal and lumber. The Washoe tribes moved toward the cities and areas that held employment, where they could support themselves and their families and other areas where farms and ranches were available to them for sources of employment. Before the Washoe tribe met up with Europeans, the Washoe people’s territory was surrounded by the southern shore of the Honey Lake in the north, and west fork of the Walker River in the south and the Sierra Nevada crest in west and the first range east of the Sierra Nevada in the east. Usually the Washoe tribe would spend their summers in the Sierra Nevada, while they would move to the east mountain ranges and when winter rolled in, they would spend the cold months, plus the spring season in the valleys between the east and west areas. â€Å"The Washoe Tribe of Nevada and California is a federally recognized, self-governing tribe headquartered in Gardnerville, Nevada. It was organized pursuant to the Indian Reorganization Act of June, 18, 1934, as amended.† we learn from the Government Home of Nevada and California. (Honoring our Elders, 2007) â€Å"The Washoe Tribe is a sovereign nation and has supreme authority over the Washoe people, tribal lands, and its own operations.† We are also told that, â€Å"The tribal government has jurisdiction over trust and allotments in both Nevada and California, with additional tribal trust parcels located in Alpine, Placer, Sierra, Douglas, Carson and Washoe Counties.† These counties are governed by a Tribal Council and Chairman, the Washoe Tribe in which the tribe is led. (Washoe Tribe of Nevada and California, 2007) â€Å"In a personal committee announcement, for the Washoe Indian Tribe, we learn that â€Å"The Washoe Indian Tribe Human Resources Department is seeking interested tribal members to serve on the Personnel Committee.† This Indian Council meets monthly in making recommendations for the Tribal Council with regards to employment related issues. Any individuals, who are chosen to serve on the Indian committee, must be enrolled as a Washoe Tribal member. We learn from (Honoring Our Elders, 2007) that, â€Å"The Washoe Tribe of Nevada and California operates a variety of grant-funded programs†, which are used for schools, including Head Start Programs and Native Temporary Assistance to Needy Families is used to promote healthy and thoughtful development of children and their families in Washoe communities. The Washoe Indians are self contained and remain a great part of our Native American history. Reference Page Washoe Tribe of California and Nevada. (2007) Programs Honoring Our Elders. (2007) The Government Home of Nevada and California. Washoe Tribe of California and Nevada. (2007) Personnel Committee Announcement.

Empirical Analysis On The 7ps Of Pizza Hut Marketing Essay

Empirical Analysis On The 7ps Of Pizza Hut Marketing Essay Abstract and aim By using personal survey questionnaire, 150-200 students of City University of Hong Kong will be asked, in order to find out the competitive advantage of Pizza hut and compare with Spaghetti House for places to buy food in names and addresses from Hong Kong Island, Kowloon and New Territories. Addresses were area code to census tracts. Based on individual factors are traditional explanations for the inability of some people to change dietary habits. This study examines the food service by Pizza Hut and its competitive advantages over Spaghetti House Aim This work aims to find out the successful factor of other competitors and to provide suggestions and evidences in order to increase the sales and profits of Pizza Hut by improve Pizza Huts services and its competitive advantages. Background / outline Hong Kong is an international city. There are seven million residents and lots of tourists would love to shop in Hong Kong thus there are different social cultures exist including diet habit. Foreign food is playing an important role in Hong Kong to suit customers different needs. There are a lot of western restaurant in Hong Kong such as, Spaghetti House, McDonalds, Kentucky Fried Chicken (KFC) and Pizza Hut etc. Lots of people especially teenagers like Pizza Hut very much, they love to eat western foods, so Pizza Hut attracts a bulk amount of regular customer for a long period. Pizza Hut is an American famous restaurant chain, offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread, Pizza Hut is a subsidiary of Yum! Brands, Inc., the worlds largest restaurant company, with approximately 34,000 restaurants, delivery-carry out units, kiosks in 100 countries. Pizza Hut has been serving Hong Kong for almost 30 years. The first Pizza Hut restaurant opened in Hong Kong in 1981 with its first delivery service began in 1992, while the business of Pizza Hut is still increasing every year. Since 1987, Hong Kong Pizza Hut franchise has owned by the Jardine Matheson Group. At present, Hong Kong Pizza Hut has a total of over 70 branches and more than 3000 employees. The main competitor of Pizza Hut is Spaghetti House. Spaghetti House is also a famous western restaurant in Hong Kong. The menu of Spaghetti House is similar to Pizza Hut; its target market is a little different from Pizza Hut. Pizza Hut vs Spaghetti House  ¼Ã… ½Which one is more famous?  ¼Ã… ½Which one do customers prefer?  ¼Ã… ½Which products are more competitive? We hope to find the answer during this project. In this project, well analyze the 7Ps of market strategies of Pizza Hut and take the personal survey in order to find out the competitive advantage of Pizza Hut and the comparison with Spaghetti House in Hong Kong. More, we can also know that which one is better and more famous. Secondly, we focus on physical evidences from customers opinions to improve the environments of both restaurants. Finally, we refer to the result gained from questionnaires to make the recommendations and suggest new marketing strategies to Pizza Hut for the improvement. Objective and research questions Study the demographics of target customers Determine which attributes of pizza are the most important to the customers Determine the preference of product package by the customers Determine the acceptance of new products by our target customers Identify the purchase behavior of the customers Identify which promotion channels are the most effective Measure the satisfactory level of customers towards Pizza Hut Critical Literature Review Western fast food chains development and impact in Asia Majority scholar to believe food is more affected by culture to restrict in consumption product. As far as relatively other products concerned, that is more difficult to change the customers behavior such as U.S breakfasts manufacturer Kelloggs to spend 20 years time in Japan, ability success to entry use as major rice and kelp soup make breakfast of consumption market. Some country and district such as Japan and Hong Kongs children as regards coke, pizza and spaghetti etc foreign countrys food never again, but that local food is accompany children to grow and combine in local culture. From the above, Pizza Hut can identify market opportunities and develop targeted promotion plans. Therefore, research and development professionals stay on HK of competitor initiatives and explore demand for fast food products. Advertising agencies working with clients in the food industries understand the product buyer to develop messages and images that compel consumers to purchase Italian food products. Business development executives understand the dynamics of the market and identify possible partnerships. Finally, information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. A 360 ° View of Fast Food and Impulse Habits Here has huge market growth potential for manufacturers and retailers to development in fast food chains and fast food services. According to the ACNielsen survey result, citizens average monthly purchase frequency in fast food, impulse food and drinks is around 20. Monthly Purchase Frequency for Impulse Food and Drinks in Hong Kong In addition, in a global consumer survey conducted over the Internet by ACNielsen in October 2004, 30 percent of Asia Pacific consumers claimed to eat takeaway at least once a week, closely behind the US (33%). As the result, eight of global top tens fast food consumption market from Asia Pacific, and Hong Kong ranks is the worlds No.1, have a fast food than traditional 26% higher than the United States , hard upon is Malaysia (59%) and the Philippines is 54%, 12% said never again to eat fast food, have 35% eat fast food even more. ACNielsens data also showed that although in the United States have 97% of adults do not mind eat fast food, but this data has also been Asia exceeded. From this result, fast food culture can popular in Hong Kong is about the Hong Kong peoples to demand fast and convenient lifestyle. Many people require swift and convenient, hurried cadence of life may not have time to cook at home, it affects our lifestyle, make to popularity of fast food culture in Hong Kong. As the same time because of the convenient location, the price is cheaper. In additional, because may about Hong Kong peoples personality, most are not satisfied to spend too much time on waiting. However, teenagers usually to eating fast food more during the noon or after school. While an adults to eat breakfast is out of home that provides an opportunity for suppliers and retailers. So, fast food culture is the most sales in Hong Kong. Top 10 Global Markets for Weekly Fast Food Consumption Hong Kong 61% Malaysia 59% Philippines 54% Singapore 50% Thailand 44% China 41% India 37% US 35% Australia 30% New Zealand 29% Source: ACNielsen Online Survey, October 2004 Modeling repurchases frequency and customer satisfaction for fast food outlets In this competition environment of Hong Kong, leading the company is necessary customer that requires spending many resources to enhance customer loyalty and satisfaction with the company. Therefore, the company need understanding what factor is affect customers behavior and satisfaction, and then try to improve the customer services quality in the fast food industry, thus help make more loyalty customers. Improving service quality has become one of the most important strategies a service provider can use to differentiate itself from its competitors and thus position itself more effectively in the marketplace (Cronin and Taylor, 1992). Rust and Oliver (1994) suggested that quality is one dimension on which satisfaction is based. Although many studies provide a theoretical basis for studying the relationship between waiting time, consumer satisfaction and return frequency, they have failed to investigate the relationship between waiting time and the return frequency. The aim of this study is to investigate the impact of waiting time and other service quality factors on customer satisfaction and return frequency in the fast food industry. As waiting time appears to be a vital factor of the services in fast food operations, therefore, fast food industry is chosen for our research purpose. Based on a survey of fast food outlets, we formulate a repurchase frequency model and a satisfaction model. The repurchase frequency model describes the relationship between the number of return visits and service quality factors including waiting time. The overall satisfaction model describes the relationship between the customers overall satisfaction level, the waiting time and other service quality factors. These models will help managers to identify root causes for customer satisfaction and loyalty and thus enable them to make focused improvements in critical areas to improve profitability. Hong Kong fast food culture Hong Kong is a delicacies paradise, and also is a fast food paradise, various Chinese and Western fast food restaurant at Hong Kong everywhere, lunch take-out to office are also has good idea or business. Hong Kong fast cadence of life, high working performance, many things have to stress efficiency and effectiveness of demand. It is because fast food more emphasize fast, therefore many foods have prepared cooked and heating for consumers. So, fast food culture offers fast and convenient especially popular for peoples. Nowadays, the purposes to co-operate for healthy fashion, fast food already changed into emphasize foods quality and sustenance, many foods have consumer to pay or order then start cook. Therefore, foods will more fresh and higher quality than prepared cooked. At the other hard, fast food chain to be particular about decoration than before, show the high class and city lifestyle; Detrude of fast-food restaurants in recent years, hot pot, iron meals and other food types, making customers to stay longer in the fast-food restaurants, but also because of the fast-food restaurants to make food choices many more customers are willing to patronize fast food restaurants. A financial tsunami to assist development fast food industry Although global financial tsunami cause economic recession, but fast food always is catering trades exotic flowers, Pizza Hut, Burger King, McDonalds and Kentucky Fried Chicken (KFC) these fast food chains have grow a business volume in this period. Cafà © De Coral, Pizza Hut etc. also want to development this period. Due to economic crisis affected unemployment and so on reason, thus affected consumers confidence. However, relatives enhance of fast foods attraction, increasing peoples in order to save times or money abandoned traditional restaurant meals, and tend to choice fast food. Therefore, fast food chain has obtained more market. Form the above; Pizza Hut should continue its diversification strategy to gain more market share. It should incorporate or develop healthier food include low-carbohydrate pizzas to satisfy the needs of different customer. If it is able to stay ahead of the competition in this aspect, they will have a strong competitive advantage over other companies. Service quality in the fast food industry Service quality has become a predominant part of all advanced organizations strategic plans. Increasing attention paid to service quality has resulted in more progress and profit for organizations. At an international marketing level, in a struggle for a share of market, managers have to understand and know how to modify their operations for success in the various cultures of Hong Kong. From the above reason, can organization provide good service; staffs quality and skills have important influence. Therefore, enhance staff with the training and improve the quality of services, Including improves the quality of staff and customer service and provide effective services such as staff is advised to review the guests a la carte in order to reduce opportunities for error, the menu and dishes can be coded to facilitate data input, restaurant customers should be informed in advance of waiting or cooking time and adoption a recognized service standards and guidelines etc. These can be satisfying consumers needs and attraction their have to patronize. Research methods/ Methodologies Category Options The degree to which the research question has been crystallized 1. Exploratory study 2. Formal study The method of data collection Monitoring Communication Study The power of the researcher to produce effects in the variables under study Experimental Ex post facto The purpose of the study Reporting Descriptive Causal-Explanatory The time dimension Cross-sectional Longitudinal The topical scope Breadth and depth of the study Case Statistical study The research environment Field setting Simulation The participants perceptional awareness of the research activity Actual routine The main purpose of our study is needed to find out the comparison of Pizza Hut and Spaghetti house. We need to collect the primary data and secondary data to analysis Pizza Huts 7Ps mainly. (Product, Price, Place, Promotion, People, Process and Physical environment) First, we collect the secondary data from internet to know backgrounds, histories, objective, and the annual reports of Pizza Hut and Spaghetti House etc. Then, we collect other useful information on the internet. Afterwards, we go to libraries to find books such as population information and literature. After that, we use Self- Administered Surveys (Intercept and computer) and Personal Interview (Questionnaire) to collect the primary data. Indeed that information is related to our objective. To collect primary data, we will design a set of questionnaire about 7Ps. The method is taken by samples in Hong Kong (different regions in Hong Kong, Kowloon and New Territory). The proportion will be 60:80:60, a half of male and female. It can be avoided unfair saturation. The sample size will be 200 that it can be reduced bias. The age distribution limits are 10 to 40. Our survey method is face-to-face interview, after the interview well give them a gift. (Such as coupon) We can understand Pizza Huts competitive advantage through information and make the recommendations on new market strategies for Pizza Hut for further improvement. However, we have limited information in secondary data. In conclude, our information mainly come from primary data. Secondary data is collected from other peoples or organizations, general major secondary datas sources are internet and daily, moreover including survey, census and companys records. However, the primary data is reversing the secondary data, its major used in survey research works. Secondary datas advantages is save more collect datas time, because many background work may carried out or complete, such as some reviews and case studies was carried out, statistics and published book may used to media promotion. And about the secondary datas disadvantages, because the data sources not every is trusty, even authorities data may undependable. Secondary data can be obtained from two different research strands Quantitative and Qualitative. Quantitative included housing, social security, census and other related databases. Qualitative included focus groups transcripts, observation records, structured interviews, semi-structured, research-related documents and other personal. Any required respondent to complete the questionnaire by oneself is referred to as a self-administered survey. The most survey method is via use internet, fax, newspaper and e-mail, or via restaurant and shops feedback form. According to this self-administered survey is require some inaccurately questionnaire considerations, because have some respondent may cause sensitive question or other special reason thus to indiscriminate answer the questions. Self-administered surveys advantage is using anonymous form to answer the questionnaire, thus make the questionnaires answer have more effective and true. At the other hard, can make respondent more convenient to answer, and can eliminate the bias, the cost is more than telephone and personal interview cheaper. However, the most of self-administered survey also not actual to control who to answer questionnaire, the respondent may read other part of respondents answer, thus affect their feedback. A personal interview is one of direct research method that allows face to face conversation between an interviewer and the respondent at home, in shopping centers or everywhere. The use of personal interviews provides interviewers with opinions, and the process of interaction via understanding. Personal interviews allow analyses of thoughts, attitudes, behaviors, and opinions that have a high level of content validity (Babbie, 2006). Personal interviews are an appropriate qualitative data collection methodology in a variety of settings including exploration of issues in sensitive areas such as internal agency evaluations or internal agency satisfaction studies. Personal interviews allow participants to share qualitative information in a manner that allows freer expression of ideas and opinions. Advantages of personal interviews: 1. Qualitative data obtained from small sample. 2. Rapport leads to fewer refusals. 3. In-depth answers possible. 4. Observation improves accuracy. Disadvantage of personal interviews: 1. Invasion of privacy. 2. Interviewer bias. 3. Cost: Professional Interviewer expensive. 4. People not at home. 5. Can be slow and time consuming. 6. Postal surveys: Distributing or mailing door to door a written questionnaire to a sample of buyers for their completion at home or at work. Project Plan/Gantt Chart

Comparsen Between The Book And Movie Cujo Essay -- essays research pap

Watching the movie is so much more interesting, and it grabs your imagination by the hand. There are not that many things that are different in the movie. In fact the movie describes what?s going on a little better than the book. Basically the book seems like an out line of the whole story and the book gets into details a little more.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the beginning of the book it talks about Tad going to bed and how he?s a little nervous because he thinks there is a monster under his bed. His father tucks him into bed and says good night. About 10 minutes later Tad wakes up screaming his head off saying he sees a monster in his closet. The author doesn?t even describe what the ?monster? looks like. In the movie it shows wha...

The Immortal Artist :: essays research papers

The immortal Artist Throughout the history of the world humans have been intrigued by a condition referred to as immortality. Immortality is the state in which one defies death, thus conquering the realm of being a mortal. Scientists have searched for ways to create this phenomenon. With there over thought out and complex ideas they had managed to overlook the obvious. People had been achieving immortality for years. The key is not in physical exesistance but in your actions, creations, and reputation which will live on long after you die. T.L. Lange, a reputable artist from Atlanta Georgia, once said "Music and art play the dominant roles in life. In the liberation from the self, the ripples which are left to be remembered. It is in this moment that we achieve immortality and imagine what goes well with corn flakes†¦." The visual Arts students at The North Carolina School of the Arts have utilized this knowledge in such a way so that their class has remained immortal. As a class, the class of 1986, the students composed a mural. Dr. Chaplin created the mural and gave each student a representation. He managed to re-create an image of each student through regenerating his or her image from a photograph. The canvas is divided into eighteen individual and distinct sections. Each section is devoted to one student picture or figure, and their mood or feelings in which they wanted to portray. The designer, Chaplin, gave the work a sense of unity by using all pure hue colors and geometric construction with illustrative organic shapes to create the students. The use of repetition in color and general shapes gives the piece an intimate since of unity that also pulls the students together in a metaphoric sense. The work is residing in the student commons. The commons is designed as a place for students to dine, relax and visit with their friends. Therefor this is an appropriate place for the painting because it helps create the feeling that they are relaxing with the students of today. The work is not at all accented by architectural lighting or by any frame, and is not put on a pedestal to be observed.

Individual vs. the Society in “The Scarlet Letter” Essay

In The Scarlet Letter by Nathaniel Hawthorne, the theme of the individual versus society is prevalent. One of the most intriguing characters in the novel is Hester Prynne, who is ostracized by the society around her. Hawthorne uses symbols to accentuate how Hester chooses to accept her branded punishment as a moral obligation rather than a mark of shame. Her individualism is achieved through a clear conscience and accepting the fact that she is unique, distanced from the Puritans surrounding her. Immediately, The Scarlet Letter sets up a clear contrast between Hester and the other ladies in Boston, Massachusetts. Hester emerges from the prison as a gorgeous woman who was, â€Å"tall, with a figure of perfect elegance on a large scale. She had dark and abundant hair, so glossy that it threw off the susnhine with a gleam, and a face which ,beside being beautiful from regularity of feature and richness of complexion†¦ was ladylike, too, after the manner of the feminine gentility of those days; characterized by a certain state and dignity.† (Narrator, p. 46-47) Meanwhile, the other women in Boston are portrayed as gossiping quacks who ridicule Hester out of jealousy and spite. Hester is further distanced from the mob throng through her elegant garb and her skill of needle-work. While on the scaffold, and later when she moves into a cottage distanced from everyone else, Hester remains defiant. She asserts her quasi rebellious personality by not wavering amid the penetrating stares of the townspeople. In addition, she chooses to stay in Boston rather than take the opportunity to escape and start a new life. By running away, Hester would be acknowledging society’s power of her. Instead, she desires to establish her own identity and not have society determine it for her. If Hester were to succumb to outside pressure, it would further undermine what little integrity the townspeople see in her. However, the cruel taunts are meaningless to her, because Hester is adamant in her convictions; she has a genuine purpose in life. Her daughter Pearl is an important part of Hester’s life. Much more than a living embodiment of the sin that Hester is reminded of through the scarlet letter, Pearl allows Hester to have a reason to live and a reason to stay. Pearl acts as a reality check, for she daily reminds her mother of her sin. Yet, Pearl is a miracle child, by proving that beauty can spring from sin. She offers Hester a mirror of herself, and an enduring obligation for which to uphold. In addition, Hester feels an obligation to stay in New England because she feels morally bound to stay with Pearl’s father. The scarlet letter in a sense defines who Hester is. Lavishly decorated â€Å"in fine red cloth surrounded with an elaborate embroidery and fantastic flourishes of gold thread,† (Narrator, p. 46) the letter â€Å"A† binds Hester to serve her due atonement for the wrongs she has committed. However, her brilliant skills at needle-work and uniqueness of individuality are frowned upon by the society. Out of malice and jealousy, they verbally abuse both her and Pearl, degrading them to worthless figures while they themselves are hypocrites in their own right. Ironic takes its finest form when the skillful works of Hester are adorned by those highest officials that are punishing her. Despite the ridicule, Hester stands tall. She knows the expectations that are placed on her, and that the shame incurred by her will extend for possibly generations to come. Hester is not willing to mold herself to the eager hands of others so that they may satiate their cruel desire to see her torture in her mental prison. She strives for compassion and well-being amid all the harsh words. This is evidenced in her treatment of Pearl, who is exalted far beyond the other children. She is dressed in the most extravagant attire, while being taught heavenly virtues. Motherly love defies all pressures, and Hester’s undeniable love for Pearl is the quintessence of this. In the strict morals of Puritan society that are delineated in The Scarlet Letter, Hester Prynne undergoes many tribulations. Her wrongdoing helps provoke the angry sentiments of the townspeople, who are determined to see her suffer to the fullest extent. However, Hester’s attitude is one of moral obligation and compassionate defiance. She retorts with nothing but love, as beautifully demonstrated in her treatment of Pearl. Hester is unique, and so  is her unwavering attitude regardless of what the rest of society thinks of her. She answers to a higher order and never relents her conscience to the greedy hands of others.

Moving in High School Essay

Still, the thought of moving and starting over at a new school sent chills down my spine. And to my surprise, that’s exactly what happened. My mom had been laid off for over a year and had finally found a Job in a town about 45 minutes away from our home. It all happened so fast. I was about to become a senior in high school. I was so disappointed and angry with he thought of changing everything and leaving all that had ever known. It wasnt Just my high school that I’d be leaving. I was also enrolled in the Business Administration program at a local tech center. Going there was my favorite part of the day. I loved my accounting courses and my teacher made everything interesting and fun. It was leaving this program that felt the hardest, even harder than leaving behind friends I’d known since first grade. Luckily there was the opportunity to go to a different tech center that offered a similar program. Trying to get my head around moving, I visited the high school and the tech center where I would be continuing my classes. I must admit that I was still very frustrated, so it was difficult to see the opportunities the new schools offered. It was so different from my previous school that it felt like a whole new universe. To make matters worse, the school had a different credit system which made me question whether or not I would be able to graduate on time. In fact, it seemed pretty hopeless. The first day of school, as expected, was strange. Students were all excited to see each other after three months. while everyone else was concerned with catching up with friends, all I really wanted was someone to talk to me. Even if It was simply to ask who I was and what I was doing there. Things continued to be awkward during the first few days. Some people stared, and to others, I was invisible, but eventually I started talking to people in my classes, who turned out to be much nicer than I expected them to be. I also started making friends with the other students at the tech center – mainly because we already had so many interests. like accounting, business. and entrepreneurship, in common. As It turns out, changing schools my senior year wasn’t as bad as I had always thought it would be. Even though I’m no more popular than I was at my old school and, I went from being in a couple to being single (but that’s another story), changing schools turned out to be a great opportunity to make new friends and to collect new – and different – memories. But more than that, moving to a new school right before senior year made me realize that nothing is permanent and it’s given me the confidence to know that I can make new friends, pursue my academic interests, and develop new hobbies, regardless of my social environment. It’s funny; I hear a lot of ‘Of2 my Trlenas talk aoout now worrlea tney are aoout leaving tnelr Trlenas to go away to college and question about whether theyll be able to do it. Me? I’m not worried, because IVe already done it. And it turned out Just fine.

Personality Theories

Introduction The purpose of this essay is to review theories that have been linked and discussed in regards to personality. It aims to define personality, summarize the main ideas across different articles, pointing out the strengths and weaknesses that are in the articles. It also links my personal experience of personality traits to the theory of personality. The essay begins by defining personality from different articles and books, then analyzing critically the key definitions. Furthermore the essay discusses the relationship between personality and job performance and the relationship between personality and motivation. The essay contains a reflective writing section, based on Maslow’s hierarchy of needs, a theory of motivation and personality, in which my personal experience is discussed. Definitions The word personality has many definitions across many fields, in different articles. Hogan and Holland (2003), defines personality as the unique pattern of psychological and behavioral characteristics by which each person can be distinguished from other people. This means each person’s characteristics are different from the other, and people are unique beings. Unlike Griffin (2007), who suggests that personality is understood by some people to mean self concept, by others, the consensus of other people’s opinions about one’s character, and by others, one’s true character. This definition is vague and over simplistic. It places individuals in single categories, ignoring the fact that every personality represents a unique combination of qualities. Walter (1986) goes on further to look at personality from two angles, the actors view and the observers view. Personality from the actors view is a person’s identity, which is defined in terms of the strategies a person uses to pursue acceptance and status, identity controls and actors social behavior. Personality from the observers view is a person’s reputation, and it is defined in terms of trait evaluations-conforming, helpful, talkative, competitive, calm, curious and so forth. However, the common trait on the definitions is restored on the following definitions. Griffin (2007) defines personality as the relatively stable set psychological attributes that distinguish one person from the other. This is often referred to as the long standing debate often expressed as nature versus nurture, that people’s personality is shaped by both inheritance and environment. The next definition implores a new trait that of interaction with others. It is suggested that personality is the term used to describe the overall combination of characteristics or traits that reflect the nature of a person and the way they react to and interact with others (De Janasz, Wood, Gottschalk & Schneider, 2006). Here the authors suggest that personality determinants appear to be shaped by inheritance, environmental and situational factors. Hellriegel and Slocum (2006) also define personality as the overall profile or combination of stable psychological attributes that capture the unique nature of a person. This definition suggests that personality combines a set of physical and mental characteristics that reflect how a person looks thinks, acts and feels. Hellriegel and Slocum’s definition contains two important ideas, the first being what sets people apart and what they have in common and the second refers to personality as being stable and happening overtime. The relationship between personality and job performance Since 1990 analytical reviews have shown that personality measures are useful predictors of job performance. Although these results represent a substantial revision in how applied psychology views personality assessment (cf. Guion & Gottier, 1965; Locke & Hulin, 1962), there is still no agreed theoretical account for the findings. A theory of individual differences in work effectiveness that links assessment to performance would enhance the value of personality measures for forecasting occupational outcomes. The current study organized criterion measures into the broad themes of getting along and getting ahead, and big five personality categories (Hogan & Roberts, 2001). The results suggest that there is some practical utility for the theory driven research. Nevertheless, some researchers have criticized the big five factors as an incomplete taxonomy and have suggested that important relationships are obscured when analysis is limited to the big five rather than a seven factor model. Tellgen & Waller (1987) found seven factors, five of which corresponded to the big five and two additional factors. This goes on to show that more extensive research is needed and current theories are not enough to draw conclusions from. However, research related to personality has recently clarified the utility of using personality variables for predicting job performance. This research by (Barrick & Mount, 1991; Hough, 1992; Salgado 1997) has demonstrated that personality constructs are indeed associated with work performance. Other traits are correlated with specific occupations. However, very little research has examined the mechanisms through which personality traits influence performance. Barrick and Mount (1991) found autonomous goal setting, and to a lesser extent goal setting, to mediate relationships between measures of job proficiency and supervisory ratings of job performance and sales volume for sales representatives. Organizational researchers have long been interested in relationships between personality traits and job performance. With the resurgent interest in theories of personality and the discovery of the big five model structure, research in this area has flourished. Researchers of personality and performance studies frequently make the implicit assumption that performance is a stable construct and thus rely on cross sectional and one time measures of performance to capture something that by its very nature unfolds across time. In depth studies have shown that the relationship between personality and performance measures have been the norm despite longstanding evidence that performance is dynamic (Bass, 1962). *The relationship between personality* and motivation Personality has had an uneven history in work motivation research. Most researchers would implicitly agree that there are individual differences in motivation, and these differences can be traced to dispositional tendencies. In response to a question about what is known in regards to individual differences in motivation, Austin and Klein (1996) commented, â€Å"Despite studies addressing individual differences within each of the perspectives, a considerable amount of research is needed before precise statements can be made about their role†. Gellatly (1996) noted that†attempts to empirically link personality characteristics with motivational variables have produced inconsistent results†. This is a result of lack of theoretical progress and conceptual clarity in the motivational area itself. However, motivational research has made substantial theoretical progress and with respect to the theory for which the most progress has been made it is not clearly defined. As Locke, Shawn, Saari and Latham (1981) noted in their seminal review, the only consistent thing about studies of individual differences in goal setting is their inconsistency. A more likely explanation for the lack of progress in personality and motivation literature is as Hogan and Roberts (2007) put it, â€Å"there are thousands of personality measures in the published literature†. These authors commented further that past personality research was sprawling in conceptual disarray, with no overarching theoretical paradigm and the subject matter was operationalized in terms of a large number of poorly validated scales with different names. With so many traits related to different aspects of motivation, it is no surprise that reviews of the literature have come away apathetic by the observed findings. Reflective Writing Maslow’s hierarchy aims to explain human behavior in terms of basic requirements for survival and growth. These requirements are arranged according to their importance for survival and their power to motivate the individual. The most basic physical requirement, such as food, water and oxygen constitute the lowest level of the need hierarchy. These needs must be satisfied before other higher needs become important to individuals (Scmuttle, 2002). While the order of satisfaction is subject to debate, I have worked as a farm manager and the most of my subordinates only cared about the first two needs. The physiological and safety needs. The basic needs of survival are what seemed to motivate them to work. The farm workers were not driven by ambition, esteem needs or self actualization needs. If by chance the basic requirements were lacking the workers would revolt, but in abundance farm output would double or triple in certain quarters. Although Maslow agrees that other needs do not fit into his hierarchy for example cognitive needs such as curiosity and scientific interest. I feel that in developing countries those needs are not yet valued and hence a forfeited which renders the hierarchy of needs valid. In conclusion, the literature on personality and job performance, and personality and motivation shows a connection between each of the two. In theory a strong connection exists but often that is not the case. Incorrect assumptions about personality in relation to job performance and motivation could result in erroneous conclusions in firms and organizations, which can be costly. However, this does not render the theories invalid, in my personal experience the connection was evident but only on the first two levels of the hierarchy. The differences can be attributed to different cultures and values between developing countries and Western countries. References Austina, J. T & Klein, H. J. (1996). Work motivation and goal striving. In K. R. Murphy (Ed), Individual differences and behaviour in organizations. San Francisco: Jossey-Bass. Barrick, M. R. & Mount, M. K. (1991). The Big Five personality dimensions and job performance: A meta-analysis. Personnel Psychology, 44, 1-26. Bass, B. M. (1962). Further evidence of the dynamic nature of criteria. Personnel_ Psychology_, 15, 93-97. De Janasz, S. Wood, G. Gottschalk, K. D. & Schneider, B. (2006). Interpersonal skills in organisations. McGrawHill: NSW. Gellatly, I. R. (1996). Conscientiousness and task performance: Test of cognitive process model. Journal of Applied Psychology, 81, 474-482. Griffin, M. (2007). Organizational Behavior. Managing People and Organizations. 8th Ed. Houghton Miffling: Boston. Guion, R. M. & Gottier, R. F. (1965). Validity of personality measures in personnel selection. Personnel Psychology, 18, 135-164. Hellriegel, D. & Slocum, J. (2006). Organizational Behaviour. Thomson South-Western:China Hogan, R. & Roberts, B. W. (2001). Personality and Industrial and organizational Psychology. In B. W. Roberts & Hogan (Eds) _Personality Psychology in the workplace (pp. 3-16). _Washington, DC: American Psychology Association. Hough, L. M. (1992). The Big Five personality variables-construct confusion: Description versus prediction. Human Performance, 5, 139-155. Locke, E. A & Hulin, C. L. (1962). A review and evaluation of the validity studies of activity vector analysis. Personnel Psychology, 15, 25-42. Locke, E. A. , Shaw, K. N. Saari, L. M. , & Latham, G. P. (1981). Goal setting and task performance. Psychological Bulleting, 90, 125-152. Salgado, J. F. (1997). The five factor model of personality and job performance in the European Community. Journal of Applied Psychology, 82, 30-43. Schuttle, D. (2002). Maslow’s Hierarchy of needs. Gale Encyclopedia of Nursing and Allied Health. 3, 1500-1503. Tellegen, A. & Waller, N G. (1987). Re-examining bas ic dimensions of natural language trait descriptors. Paper presented at the 95th annual convention of the American Psychological Association, New York. Personality Theories Answer: c. â€Å"us versus them. † Correct Answer: Question 2 O out of 2 points Because they both thought In terms of privacy an power, Nixon and Singer could relate well to one another, according to Kelly's Corollary. Answer A. Choice D. Sociality Question 3 In order to emphasize that his theory was concerned with the â€Å"nature of the animal† rather than with environmental forces, Kelly called his theory Answer a Jackass theory. Question 4Kelly explained personality change as a result of Answer adjusting to environmental pressures. Successive constructions of the replications of events. Question 5 increase the predictability of events. Question 6 Slot movement describes changing to the contrast pole of a construct. Question 7 â€Å"Is your teacher happy? † a student is asked. The student replies, â€Å"I don't know; I never thought about that. † What interpretation from Kelly's theory is appropriate? B. The teacher is outside the range of convenience o f the student's construct â€Å"happiness. † Correct Answer: â€Å"happiness.Question 8 Despite numerous physical difficulties, artist Friday Kohl believed she could be successful in her work. This is called Answer self-efficacy. Question 9 Michel focuses particularly on variables. Cognitive Question 10 According to Michel, traits contradict describe Question 1 1 behavior. â€Å"If I ask Jane to go to the movies, will she go, or reject me? † This is a question of behavior-outcome expectancies. Question 12 According to Michel, people are not passively controlled by their environment because they can develop to influence their own behavior.Answer self-regulatory systems Question 13 Michel conducted research on the delay of gratification in Answer children. Question 14 Delay of gratification is easier if the child sees models who delay their own gratification. Question 15 Bandanna's concept of describes the mutual influences of the person, the environment, and behavior. Answer reciprocal determinism The main function of the self-system, as described by Bandeau, is to Answer regulate behavior. Question 17 A person high in self-efficacy believes he or she can act effectively in a situation. Question 18